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Opportunities to Capture the New Digital Health Consumer (Introduction) - Part 1

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Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Thematic (Sector/Industry)

Colombia Health care / Thematic (Sector/Industry)

<ul><li>INTRODUCTION</li><li>WHO IS THE DIGITAL HEALTH CONSUMER?<ul><li>Digital Health Consumers emerge from Connected Consumers</li><li>24 hour access to health education and the rise of prevention</li><li>The digital health consumer increasingly tracks their health</li><li>Educated consumers are most likely to monitor health</li><li>Country spotlight: China the leading health and fitness app user</li><li>Digital health consumers are increasingly buying VDS online</li><li>Digital health consumers behave differently in Germany and the UK</li><li>Firms are expected to know the digital health consumer’s needs</li></ul></li><li>HOW DO YOU ENGAGE THE DIGITAL HEALTH CONSUMER?</li><li>WHERE IS THE NEXT DIGITAL HEALTH CONSUMER?</li><li>KEY TAKEAWAYS</li></ul>

INTRODUCTIONWHO IS THE DIGITAL HEALTH CONSUMER?Digital Health Consumers emerge from Connected Consumers24 hour access to health education and the rise of preventionThe digital health consumer increasingly tracks their healthEducated consumers are most likely to monitor healthCountry spotlight: China the leading health and fitness app userDigital health consumers are increasingly buying VDS onlineDigital health consumers behave differently in Germany and the UKFirms are expected to know the digital health consumer’s needsHOW DO YOU ENGAGE THE DIGITAL HEALTH CONSUMER?WHERE IS THE NEXT DIGITAL HEALTH CONSUMER?KEY TAKEAWAYS

Opportunities to Capture the New Digital Health Consumer (Who Is the Digital Health Consumer)-Part 2