Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Japan: Higher Consumption Tax Slides Smoothly into Place

Loyalty Points In Japan: More Loyalty, More Points and the Conduit to Cashless Payments

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Thematic (Sector/Industry)

Japan Consumer staples / Thematic (Sector/Industry)

With the consumption tax hike from 8% to 10% coming in at the beginning of next month, retailers are rushing to sign up for the government’s consumer rebate scheme.
As well as dampening the pain of a 2-point consumption tax hike, for the government this is all about promoting a cashless society.
For retailers, the government-backed rebates represent a huge marketing opportunity and should ensure a soft landing for Japanese consumption in the months following the tax hike.

With the consumption tax hike from 8% to 10% coming in at the beginning of next month, retailers are rushing to sign up for the government’s consumer rebate scheme.
As well as dampening the pain of a 2-point consumption tax hike, for the government this is all about promoting a cashless society.
For retailers, the government-backed rebates represent a huge marketing opportunity and should ensure a soft landing for Japanese consumption in the months following the tax hike.

Sumitomo Mitsui Financial Group (8316 JP)

Offsetting the Consumption Tax Hike: 430,000 Firms to Offer Government’s Cashless Rewards