O’KEY Group - Discounting Russia

O’KEY’s H118 results confirm a business model in the process of modifying its channel mix through an accelerated roll-out of new DA! discounters. While Russian markets remain challenged, scale investments increase the company’s purchasing power and operational efficiency, reinforcing strong cost management. EBITDA margins continue to be driven by an increase in DA! profitability, supporting market forecasts of strong PBT growth of c 35% over the next three years.