Court inspired NFTs: Every match point of every game at the Australian Open, is linked to your AO Art Ball NFT.
Enter the Metaverse: The AO has partnered with Decentraland to build Melbourne Park! Presumably, there’ll be some sort of permissioned access for AO Art Ball NFT holders
It’s time for brands to really integrate NFTs fully into their marketing and engagement campaigns - and combine them with real world experiences in an immersive way
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