Alibaba (BABA US) Investor Day Takeaways - The SEA Blue Sky

Forensic Analyst

Jason Yap, CFA

Equity Bottom-Up

Alibaba Group Holding  / Equity Bottom-Up

<ul>
<li>Viya, China's livestreaming queen, was fined RMB1.34 billion (USD210 billion) for tax evasion and related offences in 2019 and 2020 and her internet presence erased </li>
<li>This exposes existing risks in the livestreaming sector including over-dependence on top KOLs, additional layer of costs and sector-specific regulatory crackdown</li>
<li>In this Insight, we examine the cost structure of livestreaming e-commerce and discuss the Viya incident's implications on the livestreaming e-commerce sector</li>
</ul>


Viya, China's livestreaming queen, was fined RMB1.34 billion (USD210 billion) for tax evasion and related offences in 2019 and 2020 and her internet presence erased 
This exposes existing risks in the livestreaming sector including over-dependence on top KOLs, additional layer of costs and sector-specific regulatory crackdown
In this Insight, we examine the cost structure of livestreaming e-commerce and discuss the Viya incident's implications on the livestreaming e-commerce sector


Livestreaming E-Commerce - How the Sector Might Evolve After Viya Fine