Childrenswear: A Key Driver for the Global Licensing Industry

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Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Thematic (Sector/Industry)

Mexico Consumer staples / Thematic (Sector/Industry)

<p>Licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure drive growth, fashion house and character collaborations reach new heights. This compelling journey also highlights opportunities beyond established categories while providing recommendations to succeed in a fast moving fashion landscape.</p>

Licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure drive growth, fashion house and character collaborations reach new heights. This compelling journey also highlights opportunities beyond established categories while providing recommendations to succeed in a fast moving fashion landscape.

Licensed to Wear: Licensed Fashion Is Exploding