Feature Phones Dominate Sales Even as India Enters Age Where "Data Is the New Oil"

Asia-Focused Industry Research, Speeda Research

Speeda

Asia-Focused Industry Research

Speeda Research

Speeda Research analysts cover China, Japan, India and SEA on the latest trends and topics. We have analysts of diverse nationalities who are able to access information in their respective local languages to provide customers with comprehensive reports. With access to private company data in these regions, Speeda Research is also able to provide insights into niche sectors which are not usually covered by other parties. We are also able to undertake ad hoc company and industry research reports.

Thematic (Sector/Industry)

India Consumer discretionary / Thematic (Sector/Industry)

<p>As the competition heats up between telecom companies in India, VOD (video on demand) providers like Netflix, Hotstar and Amazon Prime Video have moved in to capitalise on the falling internet data tariffs and the improvement in services. Until now, high telecom tariffs served as an opportunity cost for potential customers keen on subscribing to streaming services. A paradigm shift in the telecom landscape could now change the content that India watches along with where it watches it. Netflix, which entered the market in 2016 has failed to find a solid footing so far and in this report, we look at some of the factors that are holding it down.</p>

As the competition heats up between telecom companies in India, VOD (video on demand) providers like Netflix, Hotstar and Amazon Prime Video have moved in to capitalise on the falling internet data tariffs and the improvement in services. Until now, high telecom tariffs served as an opportunity cost for potential customers keen on subscribing to streaming services. A paradigm shift in the telecom landscape could now change the content that India watches along with where it watches it. Netflix, which entered the market in 2016 has failed to find a solid footing so far and in this report, we look at some of the factors that are holding it down.

High Subscription Fees and Poor Content Library Leave Netflix India Far Behind the Competition