bullish
Heavy Lifting
SUMMARY
- The heavy equipment dealership industry, known for its lucrative opportunities, has consolidated significantly in recent years, with major players acquiring smaller dealerships.
- Alta Equipment, based in Michigan, has emerged as a beneficiary of this trend, expanding its geographic reach and gaining access to trained technicians, giving it a competitive advantage over smaller players.
- However, as the industry continues to consolidate, will Alta be able to maintain its momentum, or will it face challenges from larger rivals?
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