Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Who Owns Who: Concentration Levels Accelerate in Japan Retail, with More M&A to Come

Shrinking, Ageing Japan but a Growing Solo Market

Japan Drugstores: Growing Leadership in Food, Household, Cosmetics – and the Odd Medicine Too

The Suit Comes Off: Japan Suits Retail Market Collapses

E-Commerce Wars in Japan: How Z Holdings Is Facing off Against Rakuten and Amazon

Matsukiyo-Cocokara Merger Heralds New Era for Drugstores

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Thematic (Sector/Industry)

Japan Consumer staples / Thematic (Sector/Industry)

Inevitably, there were widespread problems throughout the Japanese retail sector in 2020, and with drugstores and supermarkets suffering a relative decline in the first quarter of 2021, things are still yet to improve. Department stores were hit hardest, with convenience stores also suffering their worst year on record but, in contrast, big specialty formats and supermarkets had a good year. The three big specialty sectors, electronics, drugstores and home centres, all had excellent years in 2020, as did supermarkets.Although incomes were robust, consumption declined, meaning that savings accounts are fuller than ever before, promising a surge in spending once confidence returns.

Inevitably, there were widespread problems throughout the Japanese retail sector in 2020, and with drugstores and supermarkets suffering a relative decline in the first quarter of 2021, things are still yet to improve. Department stores were hit hardest, with convenience stores also suffering their worst year on record but, in contrast, big specialty formats and supermarkets had a good year. The three big specialty sectors, electronics, drugstores and home centres, all had excellent years in 2020, as did supermarkets.Although incomes were robust, consumption declined, meaning that savings accounts are fuller than ever before, promising a surge in spending once confidence returns.

FY2020 Proves Better than Expected for Japan Retail but Savings Surge