bullish
Full Report - Lifull (2120 JP)
SUMMARY
- LIFULL runs the LIFULL Home’s real estate website. Compared to its main rival, whose strategy is focused mainly on the quantity of listings, LIFULL’s aim is to achieve greater quality, as measured by the percentage of inquiries that lead to sales for professional real estate clients.
- While others primarily charge a fixed fee for listings, LIFULL charges a combination of fixed fees and incentive fees based on the number of inquiries received for a listing.
- Compared to its main rival LIFULL tends to invest more heavily in software development and considerably less on advertising.
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