bullish

Erajaya (ERAA): Growing Sustainable Smartphone Demand in Indonesia - On the Ground Findings

701 Views22 Jul 2019 08:16
SUMMARY

Erajaya Swasembada (ERAA IJ) ​has benefited from the 4G implementation in Indonesia that resulted in a demand surge for smartphones. In this report we will discuss the following:

  • Investment Thesis and summary
  • Description of industry and regulation
    • Prepaid and postpaid
    • Big and Small Cities
    • Online Ecosystem
    • Government response and enforcement
    • Local content rule
  • Company description
    • Key Products
    • Sales by top 3 brands
    • Business process flow and Xiaomi
    • Expansion to the smaller cities
  • Key Cash Flow Driver
    • Profitability
    • Revenue by products and margin
    • Affordability
    • Interest expense
  • Why is it undervalued?
    • Historical valuation
    • Local comparables
    • Q1 2019 - temporary rather than structural
    • Regional peers
  • Conclusion
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