Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Equity Bottom-Up

<p>Since the formation of Jacobs Douwe Egberts (JDE) in 2015, the global retail coffee market is fast becoming a bipolar struggle between JDE and the global market leader Nestlé. JDE holds the leading position in coffee in a band stretching from Belgium through Central and Eastern Europe and the former Soviet Union, while Nestlé has the edge in the western edge of Europe, Australasia, and much of Asia, the Middle East, Africa and Latin America. Other major coffee companies may harbour ambitions of one day becoming truly global players, but right now no one else is even close to matching their geographical reach.</p>

Since the formation of Jacobs Douwe Egberts (JDE) in 2015, the global retail coffee market is fast becoming a bipolar struggle between JDE and the global market leader Nestlé. JDE holds the leading position in coffee in a band stretching from Belgium through Central and Eastern Europe and the former Soviet Union, while Nestlé has the edge in the western edge of Europe, Australasia, and much of Asia, the Middle East, Africa and Latin America. Other major coffee companies may harbour ambitions of one day becoming truly global players, but right now no one else is even close to matching their geographical reach.

Emerging Markets Are Keeping JDE from Challenging Nestlé for Global Coffee Supremacy

Nestle SA

Emerging Markets Are Keeping JDE from Challenging Nestlé for Global Coffee Supremacy