Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

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Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<ul class="">
<li>Following the purchase of online mall <a href="https://www.qoo10.jp" target="_blank">Qoo10</a> (pronounced Cue-10 in Japanese at least), <a href="https://www.smartkarma.com/entities/1291" target="_blank" data-smartkarma-citation="entities:1291:1">eBay (EBAY US)</a> is back in Japan with a vengeance, hoping it can take on the e-commerce incumbents and become one of the top three online malls.</li>
<li>One of its biggest appeals is offering Japanese merchants access to Ebay’s global marketplace.</li>
<li>Unfortunately, just as it announced this service, Amazon launched its own.</li>
<li>eBay has a big mountain to climb if it hopes to reach the scale of the Big 3 malls (Amazon, Rakuten and Yahoo) and the customer loyalty of <a href="https://www.smartkarma.com/entities/18379" target="_blank" data-smartkarma-citation="entities:18379:1">Start Today's (3092 JP)</a> Zozotown.</li>
</ul>


Following the purchase of online mall Qoo10 (pronounced Cue-10 in Japanese at least), eBay (EBAY US) is back in Japan with a vengeance, hoping it can take on the e-commerce incumbents and become one of the top three online malls.
One of its biggest appeals is offering Japanese merchants access to Ebay’s global marketplace.
Unfortunately, just as it announced this service, Amazon launched its own.
eBay has a big mountain to climb if it hopes to reach the scale of the Big 3 malls (Amazon, Rakuten and Yahoo) and the customer loyalty of Start Today's (3092 JP) Zozotown.


EBay: ¥500 Billion GTVs for Qoo10 Through 2022

Ebay Inc

EBay: ¥500 Billion GTVs for Qoo10 Through 2022