China's National Immigration Administration estimates there will be 1.56m travelers passing through immigration during the 2024 Chinese New Year holidays, a more than 5x YoY increase. This also equals to over 90% of the 2019 CNY holidays volume, suggesting almost full recovery to the pre-COVID level. This indicates good underlying demand and is positive for the tourism and hospitality sector.
SUMMARY
Data from Trip.com Group (9961 HK) showed good improvement in travel demand for the 2024 New Year holidays. The volume of various orders has surged between 2x and 5x YoY.
Aggregate net profit for the tourism and hospitality sector has turned around to Rmb20.4bn in 3Q23, from losses of Rmb24.7bn a year ago, demonstrating solid profitability recovery.