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Charging Bull: TikTok Shop’s Adoption Surge in Spain
5 Views29 Jan 2025 04:00
SUMMARY
- While TikTok’s US ban has been stealing headlines, the platform’s global moves have been quietly making waves.
- In December 2024, TikTok made a strategic move by launching TikTok Shop in Ireland and Spain, marking its first expansion after a one-year hiatus since launching in the US.
- These launches are particularly interesting to observe as their adoption trends could offer valuable insights into TikTok Shop’s broader potential in Europe.TikTok’s existing user base in Spain provides a strong foundation for the success of its shopping platform.
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