EqualOcean

EqualOcean is an investment research firm and information service provider focusing on China's Technology, Automotive and Consumer Internet sectors. With unique research and due diligence methodology, we provide tailored insights into a wide range of industries and companies, empowering our clients' value-added decisions.

Founded in 2014, EqualOcean is headquartered in Beijing and has offices in Shanghai, Shenzhen and New York.

Research from EqualOcean, EqualOcean

Research from EqualOcean

Independent Insight Provider

Thematic (Sector/Industry)

China Consumer discretionary / Thematic (Sector/Industry)

<ul><li>This article studies the dynamics of the market, the growth drivers, the camping industry chain, and the future opportunities and challenges of China's camping business.</li><li>After three years of following strict rules and reducing travel as much as possible, Chinese consumers' desire for outdoor activities, social interactions, and new experiences has never been keener.</li><li>These needs bolstered the flourishing camping business. Search volume for the term "camping" on the Chinese search engine Baidu has climbed to a higher level since May 2021, soared in May 2022, and remains higher than the four-year average level, according to statistics from Baidu Index. </li></ul>

This article studies the dynamics of the market, the growth drivers, the camping industry chain, and the future opportunities and challenges of China's camping business.After three years of following strict rules and reducing travel as much as possible, Chinese consumers' desire for outdoor activities, social interactions, and new experiences has never been keener.These needs bolstered the flourishing camping business. Search volume for the term "camping" on the Chinese search engine Baidu has climbed to a higher level since May 2021, soared in May 2022, and remains higher than the four-year average level, according to statistics from Baidu Index. 

Zhe Jiang Taihua New Material (603055 CH)

Camping Business in China: A Fleeting Fad or A Long-Term Trend