CAMPFIRE is Japan’s largest crowdfunding platform and also holds the number two spot in the country with a JV with PARCO.
The company has a strategy of adopting individual crowdfunding platforms according to specific use cases and this tailoring could prove to be a point of differentiation.
Crowdfunding could prove useful in unlocking the artisanal technological capabilities dormant within Japan and CAMPFIRE could be an interesting play on that though consistent red ink is a concern.
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