Research on Tech Companies

Evelyn Zhang

Over decade experiences in  Morgan Stanley, Bank of America Merrill Lynch, Agricultural Bank of China, Lenovo. 
Expertise include research and investment into tech companies of all stages. 
Asset management, private equity, strategic investment, investment banking,  equity research, corporate finance; particular focus on emerging technology.

Transsion (688036 CH): Global No. 4 Smartphone Producer, Revenue Up by 88% YoY in 1Q24

Equity Bottom-Up

Shenzhen Transsion Holdings  / Equity Bottom-Up

<ul>
<li>The Chinese mobile phone manufacturer Transsion is the largest by sales in Africa.  With over 40% shares of the African market, the company continue to expand in emerging market countries such as India, Bangladesh and Pakistan.</li>
<li>African mobile network is transitioning from 2G to 3G, with a 2G/3G coverage rate of 91% and 4G coverage rate of only 10%; in 2020, only 41% of phones sold were smartphones, with 3G penetration set to increase in the next 5 years.</li>
<li>Transsion’s success in African is largely due to the company’s deep localization for the African market, such as dark-skinned sensor camera, night photo capture, dark skin face recognition and unlocking in dark places, waterproof and sweat proof, multi-card, multi standby features etc. such features are often only found on Transsion phones.</li>
<li>Transsion has 8 apps with more than 10 million monthly active users, its music streaming media platform Boomplay is now 2<sup>nd</sup> largest in Africa ( after Google play )  with 130 million users by 2020.</li>
</ul>


The Chinese mobile phone manufacturer Transsion is the largest by sales in Africa.  With over 40% shares of the African market, the company continue to expand in emerging market countries such as India, Bangladesh and Pakistan.
African mobile network is transitioning from 2G to 3G, with a 2G/3G coverage rate of 91% and 4G coverage rate of only 10%; in 2020, only 41% of phones sold were smartphones, with 3G penetration set to increase in the next 5 years.
Transsion’s success in African is largely due to the company’s deep localization for the African market, such as dark-skinned sensor camera, night photo capture, dark skin face recognition and unlocking in dark places, waterproof and sweat proof, multi-card, multi standby features etc. such features are often only found on Transsion phones.
Transsion has 8 apps with more than 10 million monthly active users, its music streaming media platform Boomplay is now 2nd largest in Africa ( after Google play )  with 130 million users by 2020.


Transsion's (688036.SH) Conquest of African Mobile Phone Market