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Bic Camera to Focus on Omnichannel Amidst Consumer Electronics Saturation

151 Views12 Nov 2024 08:00
​Bic Camera to invest in omnichannel, focusing on experiential in-store shopping to attract tourists but the market is facing saturation. Bic is also facing competition in its heartland of Ikebukuro.
What is covered in the Full Insight:
  • Introduction to Bic Camera's Strategy
  • Omnichannel Investment Plans
  • Online Sales Targets and Integration
  • Challenges in the Consumer Electronics Market
  • Strategic Considerations for Ikebukuro
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Full Insight
(Paid Plans Only, 3-minute read)
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Michael Causton
Expert on Japan Retail and Consumer Markets
JapanConsuming
JapanConsumer Discretionary & Consumer StaplesMulti-AssetThematic (Sector/Industry)Equity Bottom-Up
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