Bic Camera to invest in omnichannel, focusing on experiential in-store shopping to attract tourists but the market is facing saturation. Bic is also facing competition in its heartland of Ikebukuro.
What is covered in the Full Insight:
Introduction to Bic Camera's Strategy
Omnichannel Investment Plans
Online Sales Targets and Integration
Challenges in the Consumer Electronics Market
Strategic Considerations for Ikebukuro
SUMMARY
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