BET.AX William Hill Extends and Upgrades Contract for 2 Years

BetMakers Technology Group (ASX:BET) is a B2B software services business focussed on servicing the wagering market and race operators globally.. BetMakers is not a gaming company, it is a technology company that is facilitating commercial opportunities for racing authorities, rights holders, and corporate bookmakers while providing an improved racing experience for punters. Global wagering operator William Hill Group (LSE:WMH) has extended and upgraded its commercial agreement with BET until the end of 2022. The original 2 year+ deal struck in 2018 saw BET’s Global Betting Services provide a global racing solution for William Hill across its retail, online and B2B customers throughout the UK and US. The new agreement sees BET continue to provide its existing wagering technology services as well as expanded racing content. With racing currently one of the few sports available to punters, we see this as acknowledgement of BET’s strategic importance to William Hill’s global racing offering.