Semiconductor & Technology Specialist, Ingenuity

William Keating

Dr. William Keating is a highly experienced senior executive with over 25 years experience in the IT/Semiconductor Industry. The majority of Dr. Keating's career was spent at Intel Corporation where he held senior leadership positions in Europe, the US and Asia from 1992 through 2014. He served as Intel's IT Director for APAC, China & Japan from 2005 through 2014 when he was based in Hong Kong and was responsible for the IT systems (Infrastructure, Networks, Data Centres, ERP, Sales & Marketing systems, Business Intelligence etc. ) for all of Intel's offices & factories through the region. From 1998 through 2005, he was the founder & director of an internal IT Consulting Organisation (IT Flex Services), a 500-person team which remains a core part of the Intel IT Organisation to this day. Dr. Keating's first 6 years at Intel were spent in charge of the Factory Automation Systems (Robotics, Databases, Networks, Servers, Clients etc.) supporting Intel's then state-of-the-art 200mm factory network. Since leaving Intel in 2014, Dr Keating established his own Technology Research & Consulting Company (www.ingenuity.hk) where he focuses on the products, roadmaps & technologies of companies such as Intel, AMD, Samsung, Apple, Micron- as well as the key equipment suppliers to those companies e.g. ASML, AMAT, Canon, Nikon etc. Dr. Keating specializes in niche topics of high significance within the semiconductor industry. These include the future of Moore's Law and in particular the significance of Lithography in maintaining Moore's Law (EUV, SDA, NanoImprint), the role & growth of the GPU in specialised applications such as Deep Learning (Neural Networks) for Voice, Image & Pattern recognition at companies such as Facebook, Google & Baidu. He also holds regular discussions on the future of memory, in particular the rise of 3D NAND and the emergence of new memory technologies such as 3D Xpoint.

Semiconductor & Technology Specialist

Ingenuity

Our focus is exclusively on in-depth research & consulting in the broader semiconductor industry. We focus on the key players, namely Intel, Micron, Qualcomm, Apple, Samsung, NVIDIA, AMD, TSMC & Global Foundries - as well as some of the lesser known, but nonetheless critical, companies such as ASML (for EUV), Mellanox, Cavium, Xilinx etc. We specialise in their products, roadmaps, process technologies, competitive advantages & threats etc. We also help our clients understand the implications of new and emerging technologies, e.g. 3D X-Point, 3D NAND, Carbon Nanotubes, Autonomous Driving, Graphene, Silicon Photonics, Wafer-Level Optics, Artificial Intelligence, FPGA, GPU, ASIC etc. 

Semiconductor Analysis & Research

Thematic (Sector/Industry)

Colombia Semiconductors and semiconductor equipment / Thematic (Sector/Industry)

<p><a href="https://www.smartkarma.com/entities/430" target="_blank" data-smartkarma-citation="entities:430:1">Uber</a>'s autonomous driving strategy is well understood, thanks in part to the very public, year-long lawsuit they were embroiled in with Waymo. <a href="https://www.smartkarma.com/entities/24423" target="_blank" data-smartkarma-citation="entities:24423:1">Lyft</a>, on the other hand, has bemused industry experts with a litany of self-driving partnership announcements over the past two years. From traditional auto OEM's like <a href="https://www.smartkarma.com/entities/18811" target="_blank" data-smartkarma-citation="entities:18811:1">General Motors </a>and <a href="https://www.smartkarma.com/entities/19225" target="_blank" data-smartkarma-citation="entities:19225:1">Ford</a> to components suppliers like <a href="https://www.smartkarma.com/entities/20870" target="_blank" data-smartkarma-citation="entities:20870:1">Aptiv</a> and <a href="https://www.smartkarma.com/entities/25498" target="_blank" data-smartkarma-citation="entities:25498:1">Magna</a> and everything in between, Lyft has inked deals across the board. To confuse matters further, Lyft has now started developing its <em>own</em> self-driving technology. While on the surface, the company's approach appears random and reactive, a more thoughtful analysis suggests that their strategy may be a masterpiece of cunning pragmatism. In this Insight, we review the history of Lyft's self-driving initiatives and, through comparison with Uber, outline just why we believe that the company may have hit open a winning formula. </p>

Uber's autonomous driving strategy is well understood, thanks in part to the very public, year-long lawsuit they were embroiled in with Waymo. Lyft, on the other hand, has bemused industry experts with a litany of self-driving partnership announcements over the past two years. From traditional auto OEM's like General Motors and Ford to components suppliers like Aptiv and Magna and everything in between, Lyft has inked deals across the board. To confuse matters further, Lyft has now started developing its own self-driving technology. While on the surface, the company's approach appears random and reactive, a more thoughtful analysis suggests that their strategy may be a masterpiece of cunning pragmatism. In this Insight, we review the history of Lyft's self-driving initiatives and, through comparison with Uber, outline just why we believe that the company may have hit open a winning formula. 

Autonomous Driving- Lyft's Cunning Plan