BetMakers Technology Group (ASX:BET) is a B2B software services business focussed on servicing the wagering market and race operators globally. BetMakers is not a gaming company, it is a technology company that is facilitating commercial opportunities for racing authorities, rights holders, and corporate bookmakers while providing an improved racing experience for punters. The company has announced that PointsBet USA, the US arm of PointsBet Holdings (ASX:PBH), has signed an agreement for Fixed Odds betting in the New Jersey market, making it the first Fixed Odds agreement in US racing. The deal also provides an option for PointsBet to offer fixed odds betting on horseracing in other US states as and when PointsBet and BetMakers secure access to these markets. The deal follows closely on the heels of the recently announced a five-year on course fixed odds deal with Monmouth Park racetrack in New Jersey in which BET will manage fixed odds terminals and kiosks on a year-round basis. After a hiatus caused by COVID-19, Monmouth Park launched its racing season on July 4.
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