The marketing world is probably one of the earliest adopters of new technological trends, albeit often for the wrong reasons.
But there is a lot in store for those brands that a ready to dig a little deeper. Web 3 is an ultra noisy, ultra-competitive sector, where the marketer’s toolkit has expanded thanks to tokens and their ability to disrupt the companies’ and clients’ roles
When created with honesty and common sense, a project's token can have a lot of uses: they are fundraising tools, help distribute revenue, and fuel decentralized governance
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