bullish
Adidas Launch Web3 Loyalty Program, ALTS
SUMMARY
- Adidas have launched ‘stage 3’ of their Web3 proposition, and people are excited.
- Up until now, most will have classed Adidas’ activity in Web3 as a success.
- In 2021, their Into The Metaverse drop of 30,000 NFTs sold out and drove $22m of revenue.
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