External broker reports(aggregated public sources), CMB International

CMB International

External broker reports(aggregated public sources)

Incorporated in Hong Kong, supported by the mainland and targeting in global market, CMB International Capital Corporation Limited (“CMBI”) is an integrated financial institution providing comprehensive and professional services. As a wholly-owned subsidiary of China Merchants Bank ("CMB"), by leveraging on the Group’s synergy and coordination in domestic and overseas markets, as well as CMB’s strong resources and outstanding social reputation, CMBI and its subsidiaries have been actively implementing diversified business strategies and set up an overall layout of main business segments including Corporate Finance, Asset Management, Wealth Management, Global Markets and Structured Finance, etc. Adhering to the philosophy of “being clients oriented and increasing our own values by the way of creating value for clients”, CMBI endeavors to provide quality and integrated financial services to institutional, corporate and individual customers both domestic and overseas including Hong Kong IPO sponsorship and underwriting, share placement and rights issue for listed companies, financial advisors, bonds issuance services, asset management, direct investment, wealth management, equity sales and trading, etc.

Equity Bottom-Up

<ul><li>Zhihu delivered inline 3Q23 results with strong membership &amp; vocational training and narrowing loss.</li><li>Looking into 4Q23E, we expect topline -6% YoY, with adj. net loss at RMB200mn.</li><li>Vocational training and online marketing would see sequential growth on seasonality and 11.11 promotion, while paid membership might slow down for a high base (forecasting +11% YoY). </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu delivered inline 3Q23 results with strong membership &amp; vocational training and narrowing loss.Looking into 4Q23E, we expect topline -6% YoY, with adj. net loss at RMB200mn.Vocational training and online marketing would see sequential growth on seasonality and 11.11 promotion, while paid membership might slow down for a high base (forecasting +11% YoY). Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu (ZH US) – Resilient Education to Offset Subs Slowdown

<ul><li>Zhihu delivered 2Q23 results with in-line rev and upbeat margin.</li><li>We forecast 3Q23E rev +12% YoY (in line with consensus), with resilient membership and strong vocational training.</li><li>Membership would see sequential growth in 3Q23E (+42% YoY), backed by richer content and cooperation with Huawei. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu delivered 2Q23 results with in-line rev and upbeat margin.We forecast 3Q23E rev +12% YoY (in line with consensus), with resilient membership and strong vocational training.Membership would see sequential growth in 3Q23E (+42% YoY), backed by richer content and cooperation with Huawei. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu (ZH US) – Strong vocational training with loss narrowing

<ul><li>Zhihu delivered upbeat 1Q23 results (rev +34% YoY, 4% above consensus), with solid membership (+105% YoY) &amp; vocational training (+171% YoY) and narrowing loss.</li><li>We forecast 2Q23E rev +24% YoY, in which strong membership and vocational training would continue. Its newly-launched app of Yanyan &lt;盐言 故事&gt; would bring further upside to membership.</li><li>Marketing services saw a mild recovery from 3C and ecommerce verticals in 2Q23E, and 2H23E ads might see positive growth. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu delivered upbeat 1Q23 results (rev +34% YoY, 4% above consensus), with solid membership (+105% YoY) &amp; vocational training (+171% YoY) and narrowing loss.We forecast 2Q23E rev +24% YoY, in which strong membership and vocational training would continue. Its newly-launched app of Yanyan &lt;盐言 故事&gt; would bring further upside to membership.Marketing services saw a mild recovery from 3C and ecommerce verticals in 2Q23E, and 2H23E ads might see positive growth. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu (ZH US) – Positive OCF for the First Time

<ul><li>Despite macro challenges and epidemic resurgence, Zhihu delivered better-thanfeared 4Q22 results, with strong membership &amp; vocational training and narrowing loss.</li><li>We expect Zhihu to see rev reacceleration from 1Q23E (forecasting +28% YoY), backed by: 1) resilient membership; 2) strong vocational training to continue (forecasting +140% YoY); and 3) mild ads recovery with China’s reopening.</li><li>We turn more bullish on vocational training potential, with enriched products matrix and course offerings.v</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Despite macro challenges and epidemic resurgence, Zhihu delivered better-thanfeared 4Q22 results, with strong membership &amp; vocational training and narrowing loss.We expect Zhihu to see rev reacceleration from 1Q23E (forecasting +28% YoY), backed by: 1) resilient membership; 2) strong vocational training to continue (forecasting +140% YoY); and 3) mild ads recovery with China’s reopening.We turn more bullish on vocational training potential, with enriched products matrix and course offerings.vContent is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu (ZH US) – Vocational training & AIGC as LT driver

<ul><li>Given macro challenges and epidemic resurgence, Zhihu’s 4Q22E would be a mixed quarter, with soft ads &amp; CCS (content-commerce solutions).</li><li>However, its membership and vocational training would be resilient ahead, forecasting +77%/301% YoY in 4Q22E.</li><li>We suggest to look beyond its short-term ads headwinds, and move into: 1) margin improvement, with focus shifting to cost discipline (targeting 4Q23E to achieve quarterly breakeven); and 2) vocational training as long-term driver (&gt;20% rev contribution in the long run).</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Given macro challenges and epidemic resurgence, Zhihu’s 4Q22E would be a mixed quarter, with soft ads &amp; CCS (content-commerce solutions).However, its membership and vocational training would be resilient ahead, forecasting +77%/301% YoY in 4Q22E.We suggest to look beyond its short-term ads headwinds, and move into: 1) margin improvement, with focus shifting to cost discipline (targeting 4Q23E to achieve quarterly breakeven); and 2) vocational training as long-term driver (&gt;20% rev contribution in the long run).Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Zhihu (ZH US) – Focus shifting to monetization and margin

China

Zhihu Inc. operates as an online share knowledge community. The Company provides a socialized website for questions and answers which enables users to obtain information through questions that provoke the opinions and views from answerers as individuals. Zhihu conducts businesses in China.

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Zhihu Technology (ZH US)

Zhihu (ZH US) – Resilient Education to Offset Subs Slowdown

Zhihu delivered inline 3Q23 results with strong membership & vocational training and narrowing loss. Looking into 4Q23E, we expect topline -6% YoY,...

CMB International

Zhihu (ZH US) – Strong vocational training with loss narrowing

Zhihu delivered 2Q23 results with in-line rev and upbeat margin. We forecast 3Q23E rev +12% YoY (in line with consensus), with resilient membership...

CMB International

Zhihu (ZH US) – Positive OCF for the First Time

Zhihu delivered upbeat 1Q23 results (rev +34% YoY, 4% above consensus), with solid membership (+105% YoY) & vocational training (+171% YoY) and...

CMB International

Zhihu (ZH US) – Vocational training & AIGC as LT driver

Despite macro challenges and epidemic resurgence, Zhihu delivered better-thanfeared 4Q22 results, with strong membership & vocational training and...

CMB International

Zhihu (ZH US) – Focus shifting to monetization and margin

Given macro challenges and epidemic resurgence, Zhihu’s 4Q22E would be a mixed quarter, with soft ads & CCS (content-commerce solutions).

CMB International

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