Korea/Asia, Events, IPOs, Douglas Research Advisory

Douglas Kim

Korea/Asia, Events, IPOs

Equity Capital Markets

DearU is another very interesting small cap IPO in Korea. DearU has enjoyed phenomenal sales growth rate and this company has figured out a way to monetize the huge popularity of K-Pop around the world. <a href="https://www.smartkarma.com/entities/dearu-co-ltd" target="_blank" data-smartkarma-citation="entities:34381:1" rel="noopener">DearU (376300 KS)</a> is getting ready to complete its IPO in Korea in the next several weeks. The IPO price of DearU is from 18,000 won to 24,000 won. The IPO base deal size is from $51 million to $68 million. According to the bankers' valuation, the expected market cap of the IPO is from 396 billion won to 528 billion won. The book building for the institutional investors starts on 25 October 2021. <a href="https://www.smartkarma.com/entities/dearu-co-ltd" target="_blank" data-smartkarma-citation="entities:34381:1" rel="noopener">DearU (376300 KS) </a>is a global fan messenger platform. The company's core platform is called DearU bubble which is a global fan messenger platform that has enhanced the communications among stars/artists and their fans. The company plans to capitalize on its strong global user base and IPO proceeds to expand into the metaverse platform, increase brand awareness, expand abroad, and include more top artists in the platform. Shareholding structure - The controlling shareholder of DearU is <a href="http://dart.fss.or.kr/dsaf001/main.do?rcpNo=20210817001014" target="_blank" rel="noopener">SM Studios</a> which own a 40.2% stake in the company. SM Studios is a subsidiary of SM Entertainment, the label which includes some of the top K-pop artists including Red Velvet, EXO, NCT, Girls Generation, TVXQ, and Super Junior. <a href="https://www.smartkarma.com/entities/s-m-entertainment-co" target="_blank" data-smartkarma-citation="entities:3500:1" rel="noopener">S.M.Entertainment Co (041510 KS)</a> owns a 100% stake in SM Studios.

DearU is another very interesting small cap IPO in Korea. DearU has enjoyed phenomenal sales growth rate and this company has figured out a way to monetize the huge popularity of K-Pop around the world. DearU (376300 KS) is getting ready to complete its IPO in Korea in the next several weeks. The IPO price of DearU is from 18,000 won to 24,000 won. The IPO base deal size is from $51 million to $68 million. According to the bankers' valuation, the expected market cap of the IPO is from 396 billion won to 528 billion won. The book building for the institutional investors starts on 25 October 2021. DearU (376300 KS) is a global fan messenger platform. The company's core platform is called DearU bubble which is a global fan messenger platform that has enhanced the communications among stars/artists and their fans. The company plans to capitalize on its strong global user base and IPO proceeds to expand into the metaverse platform, increase brand awareness, expand abroad, and include more top artists in the platform. Shareholding structure - The controlling shareholder of DearU is SM Studios which own a 40.2% stake in the company. SM Studios is a subsidiary of SM Entertainment, the label which includes some of the top K-pop artists including Red Velvet, EXO, NCT, Girls Generation, TVXQ, and Super Junior. S.M.Entertainment Co (041510 KS) owns a 100% stake in SM Studios.

South Korea

YG PLUS provides a wide range of advertisement services through television, magazine, radio, and newspaper.  The Company also offers marketing and event planning related to sales promotion (SP) services.

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Yg Plus (037270 KS)

DearU IPO Preview

DearU is another very interesting small cap IPO in Korea. It has enjoyed phenomenal sales growth rate and this company has figured out a way to...

Douglas Kim

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