XLMedia PLC, an online performance marketing company, attracts paying users from multiple online and mobile channels, and directs them to online businesses. It operates through Publishing, Media, and Partner Network segments. It owns approximately 2,000 informational Websites in 17 languages for gambling operators to attract online gaming players; creates and deploys online media campaigns across various languages and platforms; and manages a pool of affiliates through its proprietary systems, providing them with ongoing support and access to multiple operators. The company was formerly known as Webpals Marketing Systems Ltd. and changed its name to XLMedia PLC in 2008. XLMedia PLC was founded in 2008 and is based in Saint Helier, the Channel Islands. XLMedia PLC is a subsidiary of Webpals Enterprises Limited Partnership.