New City (Bangkok) Public Company Limited distributes apparel products under its owned Cherilon, Cara, Pantilon, Cheris, Unisoc, Cherigiff, Scruples, Belle and Sheera brand names. Majority of its products are outsourced to local manufacturers. The Company is also a licensed distributor of Yves Rocher, Bonne Bell, Misasa, Guy Laroche and Piere Cardin apparel products.
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