Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Thematic (Sector/Industry)

<ul>
<li>Convenience store retailing was one of the worst hit retail sectors during Covid as commuters and students stayed at home. Recovery has taken time but is on track. </li>
<li>Recovery aside, however, the sector has reached saturation, so the only way to grow is to maximise traffic to stores and the amount each customer spends.</li>
<li>This is forcing unprecedented innovation on a sector already famous for it but it won't be enough to generate the growth rates of the past.</li>
</ul>


Convenience store retailing was one of the worst hit retail sectors during Covid as commuters and students stayed at home. Recovery has taken time but is on track. 
Recovery aside, however, the sector has reached saturation, so the only way to grow is to maximise traffic to stores and the amount each customer spends.
This is forcing unprecedented innovation on a sector already famous for it but it won't be enough to generate the growth rates of the past.


Japanese Convenience Stores Recover but Where Will Future Growth Come From?

Equity Bottom-Up

<ul>
<li>Muji has been trying to both reduce prices and consumer perception of its price positioning in the past few years, both at home and abroad. </li>
<li>This has been hard but a new ¥500 chain will make it clear that Muji is shifting positioning.</li>
<li>Muji will now even compete with discount and fixed price chains across food, home and clothing and the new price format will be much better suited to markets like China.</li>
</ul>


Muji has been trying to both reduce prices and consumer perception of its price positioning in the past few years, both at home and abroad. 
This has been hard but a new ¥500 chain will make it clear that Muji is shifting positioning.
Muji will now even compete with discount and fixed price chains across food, home and clothing and the new price format will be much better suited to markets like China.


Muji 500: The Missing Key to Plans for 2,000 Stores

<ul>
<li>Quick (Q)-commerce continues to grow, with rapid home delivery providing a new level of convenience to meet demand from busy, urban consumers.  </li>
<li>Z Holdings’ team of Yahoo, Askul and Demae-can have run what is now called Yahoo Mart since 2020 which has opened its first three retail stores, a new omnichannel model.</li>
<li>Given the data analysis and supply chain power of its backers, these stores could quickly become a thorn in the side of the big convenience store chains.</li>
</ul>


Quick (Q)-commerce continues to grow, with rapid home delivery providing a new level of convenience to meet demand from busy, urban consumers.  
Z Holdings’ team of Yahoo, Askul and Demae-can have run what is now called Yahoo Mart since 2020 which has opened its first three retail stores, a new omnichannel model.
Given the data analysis and supply chain power of its backers, these stores could quickly become a thorn in the side of the big convenience store chains.


Yahoo Mart's Q-Conbini Stores: A Potential Competitor to the Big 3 CVS?

<ul>
<li>Major wholesalers in food, pharmaceuticals and books continue to prosper due to their role in both serving and protecting fragmented distribution channels.</li>
<li>Profits returned last year as clients picked themselves up after Covid, but as inflation sets in, these middlemen are being squeezed by both manufacturers and retailers and profits may slump.</li>
<li>They now need to offer an ever increasing array of value-added services to continue to grow and not all have the capability. More M&amp;A may be on the cards.</li>
</ul>


Major wholesalers in food, pharmaceuticals and books continue to prosper due to their role in both serving and protecting fragmented distribution channels.
Profits returned last year as clients picked themselves up after Covid, but as inflation sets in, these middlemen are being squeezed by both manufacturers and retailers and profits may slump.
They now need to offer an ever increasing array of value-added services to continue to grow and not all have the capability. More M&amp;A may be on the cards.


Major Japan Wholesalers up 2.8% in 2021, but Problems Looming

<ul>
<li>The battle for online food sales continues to heat up, with Rakuten and Amazon squaring up to challenge for supremacy. </li>
<li>Although Amazon has signed two of the largest names, Life and Valor, Rakuten is quickly catching up, last month adding Comodi-Iida to existing members, Seiyu, Beisia and Inageya.</li>
<li>Other supermarket chains are already preparing to sign-up with Rakuten. </li>
</ul>


The battle for online food sales continues to heat up, with Rakuten and Amazon squaring up to challenge for supremacy. 
Although Amazon has signed two of the largest names, Life and Valor, Rakuten is quickly catching up, last month adding Comodi-Iida to existing members, Seiyu, Beisia and Inageya.
Other supermarket chains are already preparing to sign-up with Rakuten. 


Rakuten’s Netsuper Expands with New Partners

Japan

LAWSON, INC. operates a chain of convenience stores in Japan. The Company sells a variety of products including fast food, beverages, snacks, magazines, newspapers, and sundry goods.

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Lawson Inc (2651 JP)

Japanese Convenience Stores Recover but Where Will Future Growth Come From?

Japanese convenience stores are innovative, relentless competitors. It is just a shame the sector is at saturation. While there is growth potential...

Michael Causton

Muji 500: The Missing Key to Plans for 2,000 Stores

Muji has been suffering of late but a new format focusing on prices below ¥500 could solve multiple problems both at home and overseas.

Michael Causton

Yahoo Mart's Q-Conbini Stores: A Potential Competitor to the Big 3 CVS?

All big 3 e-commerce firms in Japan now have an omnichannel model to win out in the next big fight for share: FMCG. Z Holdings' has been slower...

Michael Causton

Major Japan Wholesalers up 2.8% in 2021, but Problems Looming

Wholesalers in Japan had a good year last year. The biggest firms like Medipal may prosper but there are challenges for the sector which could...

Michael Causton

Rakuten’s Netsuper Expands with New Partners

Rakuten continues to maintain leadership in Japanese e-commerce against rivals Amazon and Z Holdings and could emerge as the top player in the...

Michael Causton

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