Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Thematic (Sector/Industry)

<ul><li>Retail value sales of bleach registered a 7% current value decline over the course of 2017, falling to JPY4.3 billion</li><li>The primary functions of bleach are increasingly incorporated into other home care categories, which subsequently has a negative effect on sales of bleach</li><li>2017 sees the average unit price of bleach declined by 3% in current terms as these products move inexorably towards commodity status</li><li>Kao remains dominant in bleach in 2017 with a value share of 53%</li><li>Bleach is expected to continue generating negative value growth over the forecast period, with a value CAGR of -5% set to result in sales of JPY3.3 billion at constant 2017 prices in 2022</li></ul>

Retail value sales of bleach registered a 7% current value decline over the course of 2017, falling to JPY4.3 billionThe primary functions of bleach are increasingly incorporated into other home care categories, which subsequently has a negative effect on sales of bleach2017 sees the average unit price of bleach declined by 3% in current terms as these products move inexorably towards commodity statusKao remains dominant in bleach in 2017 with a value share of 53%Bleach is expected to continue generating negative value growth over the forecast period, with a value CAGR of -5% set to result in sales of JPY3.3 billion at constant 2017 prices in 2022

Japan

KANEYO Co., Ltd. sells beddings, interior materials, synthetic fiber yarns, and knit textiles.

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Kaneyo Co Ltd (3209 JP)

Sector Capsule: Bleach in Japan

Retail value sales of bleach registered a 7% current value decline over the course of 2017, falling to JPY4.3 billion The primary functions of...

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