External broker reports(aggregated public sources), HDFC Securities

HDFC Securities

External broker reports(aggregated public sources)

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Equity Bottom-Up

FSN E-Commerce Ventures (Nykaa) / Equity Bottom-Up

<ul><li>When a buzzword (platforms) emerges that affords (GOD)LY valuations, investors and businesses tend to tie themselves in a knot to claim a credible association of their business with the term</li><li>Hence, many online businesses are termed as platforms, but not all are</li><li>This note is an attempt to help investors understand where we believe Nykaa (India’s go-to BPC e-tailer + fledgling fashion marketplace) fits in</li></ul><p><em>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.</em></p>

When a buzzword (platforms) emerges that affords (GOD)LY valuations, investors and businesses tend to tie themselves in a knot to claim a credible association of their business with the termHence, many online businesses are termed as platforms, but not all areThis note is an attempt to help investors understand where we believe Nykaa (India’s go-to BPC e-tailer + fledgling fashion marketplace) fits inContent is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Fsn E-Commerce Ventures (Nykaa) - Mirror, mirror, on the wall, is Nykaa a platform at all?

India

FSN E-Commerce Ventures Private Limited providese-retailing beauty and personal care solutions. The Company offers comprehensive selection of makeup, skin and hair care, bath body, fragrance, grooming appliances, personal care, and health and welness categories. FSN E-Commerce Ventures serves customers worldwide.

FSN E-Commerce Ventures (Nykaa) (NYKAA IN)

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