Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<ul>
<li>TSI seems to be following a strategy of diversify or die. It is using its vast cash resources to invest in and build new businesses with some success.</li>
<li>But it also has a couple of compelling brands in strong growth sectors, particularly in golf, providing growth of nearly 50% last year in one case.</li>
<li>This isn't enough to sustain overall growth however and more needs to be done to get on to a more secure footing.</li>
</ul>


TSI seems to be following a strategy of diversify or die. It is using its vast cash resources to invest in and build new businesses with some success.
But it also has a couple of compelling brands in strong growth sectors, particularly in golf, providing growth of nearly 50% last year in one case.
This isn't enough to sustain overall growth however and more needs to be done to get on to a more secure footing.


Japan Apparel Diversification: TSI Tries New Markets

Sports chain <a href="https://www.smartkarma.com/entities/alpen-co-ltd" target="_blank" data-smartkarma-citation="entities:17762:1" rel="noopener">Alpen Co Ltd (3028 JP)</a> was one of the retailers to benefit from the pandemic as people looked to create home gyms and get out into nature. Alpen has also seen growing interest in sports like golf, where social distancing is implicit in the game.

Sports chain Alpen Co Ltd (3028 JP) was one of the retailers to benefit from the pandemic as people looked to create home gyms and get out into nature. Alpen has also seen growing interest in sports like golf, where social distancing is implicit in the game.

Event-Driven

The Japanese sports retail market has traditionally been dominated by four big retailers, <a href="https://www.smartkarma.com/entities/alpen-co-ltd" target="_blank" data-smartkarma-citation="entities:17762:1" rel="noopener">Alpen Co Ltd (3028 JP)</a>, <a href="https://www.smartkarma.com/entities/xebio-holdings-co-ltd" target="_blank" data-smartkarma-citation="entities:13955:1" rel="noopener">Xebio Holdings (8281 JP)</a>, Mega Sports (owned by <a href="https://www.smartkarma.com/entities/aeon-co-ltd" target="_blank" data-smartkarma-citation="entities:3:1" rel="noopener">Aeon Co Ltd (8267 JP))</a> and <a href="https://www.smartkarma.com/entities/himaraya-co-ltd" target="_blank" data-smartkarma-citation="entities:5307:1" rel="noopener">Himaraya Co Ltd (7514 JP)</a>. With <a href="https://www.smartkarma.com/entities/mitsubishi-corp" target="_blank" data-smartkarma-citation="entities:20668:1" rel="noopener">Mitsubishi Corp (8058 JP)'s</a> financial and supply chain support, Himaraya overtook Mega Sports a few years ago but Himaraya’s sales have since contracted and Mitsubishi gradually reduced its stake while still retaining its core supply role.Mitsubishi will now divest all shares and end its supply relationship too, leaving Himaraya open to takeover.Given that sports/outdoor is one of the few sure growth markets, Himaraya won’t lack for potential suitors.This is a time of transition for the big multi-brand sports retailers. The number of stores increased up to 2018 but last year the total number of stores began to contract for the first time since 1990 with new competitors emerging, including <a href="https://www.smartkarma.com/entities/workman-co-ltd" target="_blank" data-smartkarma-citation="entities:8467:1" rel="noopener">Workman Co Ltd (7564 JP)</a> and Decathlon.

The Japanese sports retail market has traditionally been dominated by four big retailers, Alpen Co Ltd (3028 JP), Xebio Holdings (8281 JP), Mega Sports (owned by Aeon Co Ltd (8267 JP)) and Himaraya Co Ltd (7514 JP). With Mitsubishi Corp (8058 JP)'s financial and supply chain support, Himaraya overtook Mega Sports a few years ago but Himaraya’s sales have since contracted and Mitsubishi gradually reduced its stake while still retaining its core supply role.Mitsubishi will now divest all shares and end its supply relationship too, leaving Himaraya open to takeover.Given that sports/outdoor is one of the few sure growth markets, Himaraya won’t lack for potential suitors.This is a time of transition for the big multi-brand sports retailers. The number of stores increased up to 2018 but last year the total number of stores began to contract for the first time since 1990 with new competitors emerging, including Workman Co Ltd (7564 JP) and Decathlon.

Japan Sports Retail in Flux as Mitsubishi Ditches Himaraya

The outdoor market is one of the few really bright spots in the Japanese discretionary consumer economy.For the last five years, it has expanded quickly as consumers buy into the outdoor lifestyle both in the countryside and on the streets of Aoyama in Tokyo.While big names like The North Face continue to benefit, there is a new battle going on at the value end of the market and <a href="https://www.smartkarma.com/entities/workman-co-ltd" target="_blank" data-smartkarma-citation="entities:8467:1" rel="noopener">Workman Co Ltd (7564 JP),</a> the former retailer of workwear, is determined to win it.Workman is a workwear retailer but late last year launched a new format for the consumer called Workman Plus. It will have more than 160 stores open by March next year – and existing franchisees are queueing up to convert their Workman stores thanks to the huge jump in sales densities.

The outdoor market is one of the few really bright spots in the Japanese discretionary consumer economy.For the last five years, it has expanded quickly as consumers buy into the outdoor lifestyle both in the countryside and on the streets of Aoyama in Tokyo.While big names like The North Face continue to benefit, there is a new battle going on at the value end of the market and Workman Co Ltd (7564 JP), the former retailer of workwear, is determined to win it.Workman is a workwear retailer but late last year launched a new format for the consumer called Workman Plus. It will have more than 160 stores open by March next year – and existing franchisees are queueing up to convert their Workman stores thanks to the huge jump in sales densities.

Japanese Step Outside: Outdoor Market Jumps 7.5% as Workman Aims for Leadership

Thematic (Sector/Industry)

The following is an in-depth review of the retail sector results for 2018-19 giving investors a quick overview of the strengths and weaknesses in the sector as well as highlighting key winners and losers by sales growth and profit. <a href="https://www.smartkarma.com/insights/japan-retail-highlights-2018-19-sector-by-sector-and-winners-in-each-sector" target="_blank" rel="noopener">In an accompanying Insight, we provide snapshot reviews of each sector to give investors quick guides to seach retail sector's strengths and weaknesses.</a>
Leading retailers grew sales and share last year and made more money too. Although savings rates rose to their highest level ever in 2018, this also meant that a lot of households had money stored up, providing better retailers and brands with an opportunity to convince them to spend some of it.
Many formats and sectors had a good year including convenience stores, discount chains, drugstores, speciality chains such as in fashion and even consumer electronics (at least for now), but some also contracted, notably GMS chains and department stores.
Retailing also became more profitable last year, up 6% on average for the top 250 retailers, and is expected to grow profits further on the back of new technologies wrought by the pressures of the labour shortage. However, profit growth is slowing as competition increases across different formats.

The following is an in-depth review of the retail sector results for 2018-19 giving investors a quick overview of the strengths and weaknesses in the sector as well as highlighting key winners and losers by sales growth and profit. In an accompanying Insight, we provide snapshot reviews of each sector to give investors quick guides to seach retail sector's strengths and weaknesses.
Leading retailers grew sales and share last year and made more money too. Although savings rates rose to their highest level ever in 2018, this also meant that a lot of households had money stored up, providing better retailers and brands with an opportunity to convince them to spend some of it.
Many formats and sectors had a good year including convenience stores, discount chains, drugstores, speciality chains such as in fashion and even consumer electronics (at least for now), but some also contracted, notably GMS chains and department stores.
Retailing also became more profitable last year, up 6% on average for the top 250 retailers, and is expected to grow profits further on the back of new technologies wrought by the pressures of the labour shortage. However, profit growth is slowing as competition increases across different formats.

Japan Retail Review and Ranking 2018-19: Profit Growth Slowing as Competition Increases

Japan

Alpen Co., Ltd. develops and sells sports products including golf, tennis, marine and baseball products based in Aichi.  The Company also operates ski resorts and golf courses.

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Alpen Co Ltd (3028 JP)

Japan Apparel Diversification: TSI Tries New Markets

TSI had a better 2021 than its peers but only thanks to golf. More work is being done and it has some interesting new ventures but growth may not...

Michael Causton

Alpen Aims for Record Sales

Alpen is one of the two big sports retailers and has benefitted from the boom in outdoor activities. This boom is not set to end any time soon so...

Michael Causton

Japan Sports Retail in Flux as Mitsubishi Ditches Himaraya

Mitsubishi will divest its long-standing holding in sports retailer, Himaraya. With the sports retail market in flux, Himaraya is a likely target...

Michael Causton

Japanese Step Outside: Outdoor Market Jumps 7.5% as Workman Aims for Leadership

The outdoor market is one of the few really bright spots in the Japanese discretionary consumer economy.For the last five years, it has expanded...

Michael Causton

Japan Retail Review and Ranking 2018-19: Profit Growth Slowing as Competition Increases

The following is an in-depth review of the retail sector results for 2018-19 giving investors a quick overview of the strengths and weaknesses in...

Michael Causton

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Market Cap (USDm)

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