External broker reports(aggregated public sources), CMB International

CMB International

External broker reports(aggregated public sources)

Incorporated in Hong Kong, supported by the mainland and targeting in global market, CMB International Capital Corporation Limited (“CMBI”) is an integrated financial institution providing comprehensive and professional services. As a wholly-owned subsidiary of China Merchants Bank ("CMB"), by leveraging on the Group’s synergy and coordination in domestic and overseas markets, as well as CMB’s strong resources and outstanding social reputation, CMBI and its subsidiaries have been actively implementing diversified business strategies and set up an overall layout of main business segments including Corporate Finance, Asset Management, Wealth Management, Global Markets and Structured Finance, etc. Adhering to the philosophy of “being clients oriented and increasing our own values by the way of creating value for clients”, CMBI endeavors to provide quality and integrated financial services to institutional, corporate and individual customers both domestic and overseas including Hong Kong IPO sponsorship and underwriting, share placement and rights issue for listed companies, financial advisors, bonds issuance services, asset management, direct investment, wealth management, equity sales and trading, etc.

Equity Bottom-Up

<ul><li>Baozun delivered better-than-feared 2Q24 results: total revenue was RMB2.4bn, up 3% YoY, driven by a 9% YoY increase in services revenue, and was 2% better than consensus; non-GAAP net loss attributable to ordinary shareholders of Baozun came in at RMB3.9mn, narrowed from RMB4.4mn in 2Q23, and was better than consensus of RMB16.6mn in loss.</li><li>Baozun E-commerce’s (BEC) top line growth has turned around to YoY positive growth after 10 consecutive quarters of YoY contraction, and management believes this is sustainable trending into 2H24 aided by strong growth of Douyin related business (which has accounted for c.5% of BEC revenue but with triple-digit YoY growth), and the introduction of exclusive distribution services.</li><li>Although the overall softened offline traffic is likely to weigh on loss reduction trajectory of Baozun Brand Management (BBM), management has noted signs of improvement as YoY revenue growth of GAP business has turned positive in Aug 2024, and the likely better-than-expected OP generated from BEC should buffer a potentially widerthan-expected loss from BBM. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun delivered better-than-feared 2Q24 results: total revenue was RMB2.4bn, up 3% YoY, driven by a 9% YoY increase in services revenue, and was 2% better than consensus; non-GAAP net loss attributable to ordinary shareholders of Baozun came in at RMB3.9mn, narrowed from RMB4.4mn in 2Q23, and was better than consensus of RMB16.6mn in loss.Baozun E-commerce’s (BEC) top line growth has turned around to YoY positive growth after 10 consecutive quarters of YoY contraction, and management believes this is sustainable trending into 2H24 aided by strong growth of Douyin related business (which has accounted for c.5% of BEC revenue but with triple-digit YoY growth), and the introduction of exclusive distribution services.Although the overall softened offline traffic is likely to weigh on loss reduction trajectory of Baozun Brand Management (BBM), management has noted signs of improvement as YoY revenue growth of GAP business has turned positive in Aug 2024, and the likely better-than-expected OP generated from BEC should buffer a potentially widerthan-expected loss from BBM. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun (BZUN US) - 2Q Loss Reduction Trend Better than Expectation

<ul><li>Baozun’s 1Q24 results were better-than-feared, in which revenue +5% YoY (4% above consensus) and bottom line came in at -RMB15mn (vs. consensus of -RMB45mn).</li><li>Ecommerce segment achieved positive OCF for the first time since 2019. Despite macro uncertainty, we expect BEC to bottom out in 2Q24E (forecasting revenue flat YoY, vs. -17% in 1Q24), supported by cooperation with new clients in beauty &amp; cosmetics and beverage.</li><li>BBM revitalization was on good progress, with continuous narrowing of loss. We are positive on BBM’s double-digit YoY growth in FY24E, and BBM might resume positive growth from 2Q24E &amp; 3Q24E.</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun’s 1Q24 results were better-than-feared, in which revenue +5% YoY (4% above consensus) and bottom line came in at -RMB15mn (vs. consensus of -RMB45mn).Ecommerce segment achieved positive OCF for the first time since 2019. Despite macro uncertainty, we expect BEC to bottom out in 2Q24E (forecasting revenue flat YoY, vs. -17% in 1Q24), supported by cooperation with new clients in beauty &amp; cosmetics and beverage.BBM revitalization was on good progress, with continuous narrowing of loss. We are positive on BBM’s double-digit YoY growth in FY24E, and BBM might resume positive growth from 2Q24E &amp; 3Q24E.Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun (BZUN US) - A Solid Start with Steady Transition Year

<ul><li>Baozun delivered mixed 4Q23 results with in-line revenue (+9% YoY) but soft bottom line.</li><li>For 1Q24E, we expect a low-single-digit YoY decline in revenue, with a net loss position, for slower BEC (Baozun E-commerce) recovery with soft consumption sentiment.</li><li>Despite that, BBM (Baozun Brand Management) was making good progress, and we expect BBM to see 20% YoY revenue growth in FY24E, backed by brand revitalization, new store opening and scaling back of discounts. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun delivered mixed 4Q23 results with in-line revenue (+9% YoY) but soft bottom line.For 1Q24E, we expect a low-single-digit YoY decline in revenue, with a net loss position, for slower BEC (Baozun E-commerce) recovery with soft consumption sentiment.Despite that, BBM (Baozun Brand Management) was making good progress, and we expect BBM to see 20% YoY revenue growth in FY24E, backed by brand revitalization, new store opening and scaling back of discounts. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun (BZUN US) - GAP Revitalization Making Good Progress

<ul><li>Baozun delivered better-than-feared 3Q23 results with in-line revenue (+5% YoY) and better bottom line.</li><li>Looking into 4Q23E, we expect revenue +10% YoY in 4Q23E, supported by Gap’s expansion in Shanghai to offset BEC’s slower recovery (on soft consumption sentiment).</li><li>We are positive on the narrowing loss of GAP (forecasting -RMB45mn in 4Q23E), backed by brand revitalization, new stores opening and scaling back of discounts. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun delivered better-than-feared 3Q23 results with in-line revenue (+5% YoY) and better bottom line.Looking into 4Q23E, we expect revenue +10% YoY in 4Q23E, supported by Gap’s expansion in Shanghai to offset BEC’s slower recovery (on soft consumption sentiment).We are positive on the narrowing loss of GAP (forecasting -RMB45mn in 4Q23E), backed by brand revitalization, new stores opening and scaling back of discounts. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun (BZUN US) – Eye on GAP Revitalization & Livestreaming Ecommerce Expansion

<ul><li>Baozun delivered mixed 2Q23 results on soft topline but upbeat margin.</li><li>Looking into 3Q23E, we forecast rev at single-digit YoY growth, on solid BBM offset by declining BEC (forecasting -15% YoY), while the loss of Gap China is narrowing.</li><li>Soft BEC is mainly on slower-than-expected GMV recovery in Jul &amp; Aug, although some verticals (e.g. luxury, jewelry, outdoors) grew at double-digit YoY. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun delivered mixed 2Q23 results on soft topline but upbeat margin.Looking into 3Q23E, we forecast rev at single-digit YoY growth, on solid BBM offset by declining BEC (forecasting -15% YoY), while the loss of Gap China is narrowing.Soft BEC is mainly on slower-than-expected GMV recovery in Jul &amp; Aug, although some verticals (e.g. luxury, jewelry, outdoors) grew at double-digit YoY. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baozun (BZUN US) – BBM on Good Progress

United States

Baozun Inc. provides e-commerce solutions. The Company's services include website design, development and hosting, information technology infrastructure, customer service, warehousing, and logistics services, as well as digital marketing. Baozun serves customers in China.

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Baozun Inc. (BZUN US)

Baozun (BZUN US) - 2Q Loss Reduction Trend Better than Expectation

Baozun is still on track to achieve full-year operating loss reduction for 2024. We are transferring coverage with a BUY rating and a new SOTP...

CMB International

Baozun (BZUN US) - A Solid Start with Steady Transition Year

Baozun’s 1Q24 results were better-than-feared, in which revenue +5% YoY (4% above consensus) and bottom line came in at -RMB15mn (vs. consensus of ...

CMB International

Baozun (BZUN US) - GAP Revitalization Making Good Progress

For 1Q24E, we expect a low-single-digit YoY decline in revenue, with a net loss position, for slower BEC (Baozun E-commerce) recovery with soft...

CMB International

Baozun (BZUN US) – Eye on GAP Revitalization & Livestreaming Ecommerce Expansion

Looking into 4Q23E, we expect revenue +10% YoY in 4Q23E, supported by Gap’s expansion in Shanghai to offset BEC’s slower recovery (on soft...

CMB International

Baozun (BZUN US) – BBM on Good Progress

Looking into 3Q23E, we forecast rev at single-digit YoY growth, on solid BBM offset by declining BEC (forecasting -15% YoY), while the loss of Gap...

CMB International

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