Earnings Alerts

Nike (NKE) Earnings Miss Estimates Despite Strong Apparel and Equipment Sales

  • Revenue Shortfall: Nike reported 4Q revenue of $12.61 billion, missing the estimated $12.86 billion and marking a 1.7% year-over-year decline.
  • North America: Revenue was $5.28 billion, down 1.4% year-over-year and lower than the $5.44 billion estimate.
  • EMEA: Revenue in the Europe, Middle East, and Africa region totaled $3.29 billion, a 1.7% decline from last year and slightly below the $3.31 billion estimate.
  • Greater China Performance: Revenue increased by 2.9% year-over-year to $1.86 billion, surpassing the $1.83 billion estimate.
  • Asia Pacific & Latin America: Revenue rose by 0.5% year-over-year to $1.71 billion, slightly missing the $1.74 billion estimate.
  • Global Brands: Revenue fell 21% to $11 million, short of the $13.2 million estimate.
  • Converse: Revenue decreased by 18% to $480 million, missing the $545.6 million estimate.
  • Footwear Segment: Revenue was $8.24 billion, down 3.6% year-over-year and below the $8.64 billion estimate.
  • Apparel Segment: Revenue increased by 2.8% to $3.32 billion, exceeding the $3.25 billion estimate.
  • Equipment Segment: Revenue surged by 34% to $578 million, well above the $446.4 million estimate.
  • EPS Growth: Earnings per share were 99 cents, up from 66 cents year-over-year.
  • Gross Margin: Improved to 44.7%, compared to 43.6% last year but short of the 45.3% estimate.
  • Inventory Levels: Inventory decreased by 11% year-over-year to $7.52 billion, lower than the estimated $7.99 billion.
  • North America EBIT: Earnings before interest and taxes were $1.46 billion, a 5.2% increase year-over-year but below the $1.6 billion estimate.
  • EMEA EBIT: EBIT of $797 million, up 2% from last year, fell short of the $825.9 million estimate.
  • Greater China EBIT: EBIT increased by 3.6% to $548 million, marginally below the $552.6 million estimate.
  • Asia Pacific & Latin America EBIT: EBIT rose by 3.7% to $479 million, below the $496.4 million estimate.
  • Effective Tax Rate: Reduced to 13.1% from 17.3% last year, lower than the 20.6% estimate.
  • Cash Holdings: Cash and cash equivalents rose by 33% year-over-year to $9.86 billion, above the $9 billion estimate.
  • Analyst Recommendations: 28 buy ratings, 13 hold ratings, and 3 sell ratings.

Nike on Smartkarma

On Smartkarma, independent analyst Baptista Research has provided insightful coverage on Nike, Inc. with a bullish sentiment. In their report titled “Nike Inc.: A Tale Of Brand Elevation Through Greater Market Presence! – Major Drivers,” Baptista Research discusses how Nike is driving growth through a sharpened focus on sport, continuous product innovation, distinctive brand marketing, and collaboration with wholesale partners to expand the marketplace. They highlight the company’s progress in aligning its focus on the consumer and sport, despite not reaching its full potential in Q3 2024 earnings.

In another report by Baptista Research on Smartkarma, titled “NIKE Inc.: Unleashing the Power of Innovation – Inside Their Strategy for Global Dominance! – Major Drivers,” the analyst continues to express a bullish outlook on Nike. They note that Nike exceeded Wall Street’s revenue and earnings expectations, achieving positive revenue growth and expanded gross margins. The report highlights Nike‘s outperformance in the industry during the holiday season, particularly in Nike Digital and brick-and-mortar stores, with strong growth in Greater China contributing to the company’s success.


A look at Nike Smart Scores

FactorScoreMagnitude
Value2
Dividend3
Growth4
Resilience3
Momentum3
OVERALL SMART SCORE3.0

Smart Score is a compound score for the Company indicating its overall outlook. It is derived by taking an equally weighted average of underlying Factor scores computed by Smartkarma

NIKE, Inc. is positioned for a promising long-term outlook based on the Smartkarma Smart Scores. With a solid Growth score of 4, the company is set to expand and increase its market share in the athletic apparel industry. This growth potential is complemented by respectable scores in Resilience and Momentum, indicating the company’s ability to weather challenges and maintain steady performance. The Dividend score of 3 suggests a stable payout to investors, adding an attractive component for those seeking income. While the Value score of 2 may indicate a slightly less undervalued stock, the overall outlook remains positive for NIKE.

NIKE, Inc. designs, develops, and markets athletic apparel globally, catering to a wide range of customers. With a strong emphasis on footwear, apparel, equipment, and accessories for all age groups, NIKE has established itself as a leading brand in the athletic industry. Through various channels such as retail stores, subsidiaries, and distributors, the company maintains a widespread reach in the market. Supported by its favorable Smartkarma Smart Scores, NIKE shows promise for sustained growth and resilience in the competitive landscape of athletic apparel and footwear.


Disclaimer: This article by Smartkarma is general in nature and based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Note that our articles may not factor in the latest price-sensitive company announcements or qualitative material.
While all reasonable care has been taken in the preparation, Smartkarma makes no assurance about the accuracy of any generated data or content. All content is indicative only and should be independently checked for accuracy and confirmed before use. Smartkarma accepts no responsibility for any loss or damage caused as a result of any inaccuracy or error within the Lab online tools or generated data.
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