In this briefing:
1. Baidu (BIDU): The Change Amounts to Business Suicide, Disappointing Existing Users and Clients
- Baidu’s new methodology directs the large majority of search results to its in-house functions, especially to its blog function BJH (百家号).
- Baidu began to hide websites of search results after the change above was widely criticized. However, as a result, users can hardly find authoritative websites.
- Because of these changes, it is hard for users to find useful content.
- We believe Baidu is giving up its existing advantages for users and clients.
- We also believe that users will choose to leave if the platform tries to choose content for them. If users leave Baidu, advertisers will follow them.
Get Straight to the Source on Smartkarma
Smartkarma supports the world’s leading investors with high-quality, timely, and actionable Insights. Subscribe now for unlimited access, or request a demo below.
