Thailand

Brief Thailand: Memory Chips and the Elasticity Myth and more

In this briefing:

  1. Memory Chips and the Elasticity Myth

1. Memory Chips and the Elasticity Myth

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During recent earnings calls memory chip makers have postulated that the market will return to higher margins once price elasticity causes demand to increase.  This popular myth needs to be treated with great skepticism since, as this Insight will reveal, short-term price elasticity has a negligible impact upon memory chip sales if it has any impact at all.

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