Japan

Daily Japan: Belluna: Growing by Selling Gentility to the Expanding Older Market in Japan and more

In this briefing:

  1. Belluna: Growing by Selling Gentility to the Expanding Older Market in Japan
  2. Japan Retail Review 1H2018: Top Retailers Outperform
  3. NTT Buybacks Will Roll On
  4. Time-Out Not Time up for Trade War
  5. Softbank Corp: When Does It Become a Buy?

1. Belluna: Growing by Selling Gentility to the Expanding Older Market in Japan

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While Nissen and Senshukai (8165 JP) have hit new lows in the past five years, Belluna (9997 JP) has gone from strength to strength by sticking with printed catalogues and tying these to e-commerce and retail store expansion.

The company’s strategy is also helped by the core customer demographic being women over the age of 50, one of the few population segments that is still growing.

As a result, group sales have risen by 28.8% in five years and operating profit has almost doubled from ¥7.8 billion to ¥13 billion.

The acquisition of Sagami, a kimono retailer that suffered from lack of attention under Uny’s management, could also result in a boost to profits in the next year.

2. Japan Retail Review 1H2018: Top Retailers Outperform

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Leading Japanese retail chains across all the major formats had a strong 1H2018 with surprisingly few exceptions.

Although some saw operating profits fall, and most of those that did expect profits to be lower for the year as a whole, other results were particularly impressive given the difficult operating conditions this year due to weather and natural disasters.

The following is a quick snapshot of the state-of-play at major Japanese retailers.

3. NTT Buybacks Will Roll On

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There is an extensive history of writing on the NTT (Nippon Telegraph & Telephone) (9432 JP) family (and indeed Japan telecom sector) buybacks – their modalities and methods, impacts, legal and accounting requirements, competition, push-me-pull-you effect, etc. 

One of the longstanding features of buybacks for NTT is that NTT is subject to the NTT Law which requires (for the moment) that the government hold at least one-third of the shares outstanding in NTT.

Today, the Nikkei carried an article noting that the Japanese government’sFY2019 budget currently being formed proposes a sale of JPY 160bn of shares to help fund any revenue impact from the upcoming consumption tax rate hike from 8% to 10% next October. The article helpfully notes that they plan on selling when NTT is buying back shares.

This news is not unexpected to Smartkarma readers of the ongoing series. And there are implications and read-throughs. 

4. Time-Out Not Time up for Trade War

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  • Xi and Trump walk away from Buenos Aires with something to sell at home
  • But trade negotiations will be dominated by fraught disagreements
  • After 90-day negotiations, further delays to tariff escalation are likely 

5. Softbank Corp: When Does It Become a Buy?

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Although we were bearish on the IPO initially and turned increasingly so following the relatively poor reception among retailers that was discussed in Softbank IPO: Signs Point to Risk of Early IPO Price Break, we were still a touch surprised at the extent of the drop today, with the stock finishing down 14.53% to close at the lows with 271.5m shares changing hands. With a rising dividend yield and looming buying from passive funds on the on hand and a potentially large overhang from retailers who may have been looking to flip for a profit on the other, we discuss what would turn us more bullish below.