Brief Japan: Yokogawa Electric (6841 JP): A Less Risky Investment in LNG Engineering and more

In this briefing:

1. Yokogawa Electric (6841 JP): A Less Risky Investment in LNG Engineering
2. Who Will Win the Cashless Wars in Japan?
3. Loyalty Points In Japan: More Loyalty, More Points and the Conduit to Cashless Payments
4. Zozo: Looks Like There’s a Dead Cat in This Bouncy Zozosuit

1. Yokogawa Electric (6841 JP): A Less Risky Investment in LNG Engineering

Yokogawa Electric is one of the world’s leading suppliers of distributed control systems (DCS) used in the LNG, oil & gas, petrochemical and other industries. It is particularly strong in LNG, having provided control systems for dozens of liquefaction trains, LNG carriers and re-gasification plants.

Unlike Chiyoda Corporation (6366 JP) and JGC (1963 JP), which depend on a small number of large engineering, procurement and construction (EPC) orders, which can be as large as ¥500 billion, Yokogawa only rarely receives an order as large as ¥10 billion and most of its orders are less than ¥1 billion. It is geared primarily to ongoing investments and operating expenditures in its user industries, less exposed to highly variable orders for large LNG and other engineering projects, and relatively immune to cost overruns and other problems at projects gone wrong.

Margins have expanded over the past several years due to a combination of restructuring and technological advance. Unprofitable non-core businesses have been abandoned or sold, high-wage domestic employees retired, and administration, manufacturing and logistics rationalized. Enterprise and robotic process automation (RPA) software have been introduced and an Industrial Internet of Things (IIoT) cloud computing platform is under development.  Top-line growth has been slow, but the operating margin has risen from from 5.0% in FY Mar-12 to 8.0% in FY Mar-18, and should reach 10% in FY Mar-21, in our estimation.

At ¥2,215 (Wednesday, March 13 closing price), the shares are selling at 23x our EPS estimate for FY Mar-19 and 20x our estimate for FY Mar-21. Projected EV/EBITDA multiples for the same two years are 9.8x and 8.2x. These and other projected valuation multiples are above their recent historical averages, but indicate upside potential of 20% or more if the anticipated upturn in new LNG investments materializes. Investors willing to take on more speculative risk should look at Chiyoda and JGC.

2. Who Will Win the Cashless Wars in Japan?

Astonishing as it may seem but 80% of all retail transactions in Japan are made with cash and 88% if you include the cash stored in so-called ‘smart wallets’ – essentially cash stored in plastic.

Just like much of Japan’s service sector, payments is a classic example of the sector’s capacity to resist change, resist still more and finally, with much knocking of heads in Kasumigaseki, race to modernise in a very short period of time.

That Japan will switch to cashless payments in the next three years is not in doubt – not least because of Japan’s fear of Chinese payments systems gaining too much share – but with so many competing payments services available and still being launched, the big question is who will win. Given their deep data, consumer loyalty and brand names, it is likely that the current kings of loyalty points will take the biggest share alongside some of the biggest retailers meaning Rakuten (4755 JP), Softbank (9434 JP), NTT Docomo (9437 JP) and the three convenience store schemes backed by banks.

While the use of cash may decline, households still keep an average of ¥830,000 in cash (8% of GDP in total) under the futon and are unlikely to change that particular habit given the frequency of earthquakes and other natural disasters.

3. Loyalty Points In Japan: More Loyalty, More Points and the Conduit to Cashless Payments

Japan has a vast number of competing loyalty programmes and until five years ago Japanese consumers would often have as many as 10 loyalty point cards in their wallets.

In recent years consumers have gradually begun to whittle down their choices and today there are clear indications of which schemes will dominate.

Loyalty point schemes have always been key drivers of shopping behaviour but more recently it has become clear that the choice of e-commerce store is often driven by which loyalty point schemes can be used.

At the same time, there are increasing signs that the leading loyalty schemes could take the lead in Japan’s emerging cashless payment sector.

4. Zozo: Looks Like There’s a Dead Cat in This Bouncy Zozosuit

ZOZO Inc (3092 JP) is up almost 30% since its mid February low and roughly flat compared to the date of Michael Causton and our recent collaborative in-depth look (Zozo: A Shooting Star Shooting Itself in the Foot) at the company’s structural problems.

We believe this presents an excellent opportunity to look at the stock on the short side again.

We would also refer readers to an article from Livedoor news which delves into the company’s issues from a local industry insider’s perspective. The article is in Japanese and the google translated version is almost unintelligible but we summarise the salient points and our perspective below.