Daily BriefsSouth Korea

Daily Brief South Korea: HPSP, Coupang and more

In today’s briefing:

  • Shorting Setup on Additions to KS200/KQ150 with KODEX Battery ETF Flow
  • Coupang: Market Share Loss Likely Due to Launch of Naver’s 24 Hours Next Day Delivery Service

Shorting Setup on Additions to KS200/KQ150 with KODEX Battery ETF Flow

By Sanghyun Park

  • Korea’s partial short-selling system, implemented in May last year, created a new trading pattern, a surge in short selling for new additions, immediately after index rebalancing.
  • Canaria Bio, HPSP, and SungEel Hitech are highly likely to be the primary targets for short selling, but there is one more thing we need to consider.
  • KODEX will likely begin rebalancing buying on HPSP and SungEel on December 9, the same day the short-selling starts for them. So, we need a more flexible setup.

Coupang: Market Share Loss Likely Due to Launch of Naver’s 24 Hours Next Day Delivery Service

By Douglas Kim

  • In December 2022, Naver plans to launch its long awaited 24 hours delivery service (Naver Arrival Guarantee Solution), competing directly against Coupang’s “rocket delivery” services in Korea.
  • Coupang’s valuations are not attractive at current levels and the heightened competition in the 24 hour delivery service market from Naver/CJ Logistics is likely to negatively impact Coupang. 
  • By providing 24 hours quick delivery service, Naver is expected to take away market share from Coupang from the fast delivery services in Korea.

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