Daily BriefsSouth Korea

Daily Brief South Korea: Hotel Shilla and more

In today’s briefing:

  • Hotel Shilla Pref: Discount Vs Common to Narrow and Boost from Chinese Group Tours to Korea


Hotel Shilla Pref: Discount Vs Common to Narrow and Boost from Chinese Group Tours to Korea

By Douglas Kim

  • Hotel Shilla, one of the largest operators of duty free shops in Korea, will be a major beneficiary of the return of the group tours from China to Korea.
  • We expect the consensus to raise the company’s sales estimates in 2024 to 2025 by about 3-7% and net profit estimates by 20-25%+ in this period. 
  • Currently, Hotel Shilla Pref/Common stock price ratio is 0.61 which is 22% below the five year average of 0.78. 

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