In today’s briefing:
- The Pinkfong Company: Baby Shark Unicorn in Korea
- Shift Up Corp – A Rising Unicorn in the Korean Game Industry
- IGA Works – Data Tech Marketing SaaS Unicorn in Korea
The Pinkfong Company: Baby Shark Unicorn in Korea
- The Pinkfong Company was valued at about 1 trillion won, according to local reports in early 2022. Samsung Publishing (068290 KS) owns a 16.8% stake in The Pink Fong company.
- For now, The Pinkfong Company does not have any near term plans for an IPO. However, it may try to complete its IPO sometime in 2023/2024.
- The Pinkfong Company’s sales increased by nearly 500% in the US to reach 24.9 billion in 2021, accounting for 30% of the company’s total sales in 2021.
Shift Up Corp – A Rising Unicorn in the Korean Game Industry
- Shift Up is a game developer in Korea that recently reached the unicorn status.
- The company is expected to launch Goddess of Victory: Nikke mobile game and Eve console game on PS5 sometime in late 2022/early 2023.
- The CEO of Shift Up Kim Hyung-tae previously worked as an art director at NCsoft. Shift Up is expected to complete an IPO in 2023.
IGA Works – Data Tech Marketing SaaS Unicorn in Korea
- IGA Works is an data tech, digital marketing SaaS unicorn in Korea. It is getting ready for an IPO by the end of 2022.
- IGA Works is a data technology company that provides a complete set of platforms and services for digital transformation and data-driven marketing.
- Recent local media accounts have mentioned that the the corporate value of IGA Works could exceed 2 trillion won.
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