In today’s briefing:
- FirstCry Tearsheet – India’s Only “Surviving” Baby Products Retailer
- Pepperfry Tearsheet – Banking on Discovery
- East Ventures-Backed Qapita Buys Indian ESOP Management Firm
FirstCry Tearsheet – India’s Only “Surviving” Baby Products Retailer
- FirstCry (0172540D IN) is one of the leading and only surviving Omni channel retailer that specialises in baby products.
- Channel feedback is positive, the strategy of opening company-owned and operated stores, and segregating online and offline operations is working well.
- Increasing revenues, profitable operations and limited competition make FirstCry a compelling narrative that should be on the watchlist.
Pepperfry Tearsheet – Banking on Discovery
- Pepperfry (0096696D IN) is one of the largest furniture and home decor marketplaces in India. Recently also started offering appliances to serve as a one-stop home shop.
- Our channels indicate higher AOVs and different customers compared to Swedish giant IKEA. Marketplaces like Pepperfry solve the problem of discovery for customers looking for furniture in a new location.
- The WFH tailwind is fading away. With revenues declining, profitability is distant, and with the financial position that is yet to improve caution is warranted.
East Ventures-Backed Qapita Buys Indian ESOP Management Firm
- Qapita, a Singapore-based equity management startup, has acquired India-based ESOP Direct in a full cash transaction.
- The financial details of the deal, however, were not disclosed.
- ESOP Direct’s brand and leadership team will be retained after the acquisition, Ravi Ravulaparthi, CEO and co-founder of Qapita, told Tech in Asia.
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