In today’s briefing:
- Ebay’s Qoo10 More than Doubles Users to 23 Million in 5 Years
Ebay’s Qoo10 More than Doubles Users to 23 Million in 5 Years
- Qoo10 has been quietly growing its share of the Japanese e-commerce market.
- Despite relentless competition from the big 3, Qoo10 has managed to increase members from 10 million in 2018 to 23 million through event marketing and close attention to customer demands.
- While cosmetics and fashion are the current focus, Qoo10 is also strengthening other categories like food, stationery and electronics.
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