Daily BriefsJapan

Daily Brief Japan: Ryohin Keikaku, Toshiba Corp and more

In today’s briefing:

  • Muji 500: The Missing Key to Plans for 2,000 Stores
  • Last Week in Event SPACE: Toshiba, Perpetual/Pendal, News Corp/Fox Corp

Muji 500: The Missing Key to Plans for 2,000 Stores

By Michael Causton

  • Muji has been trying to both reduce prices and consumer perception of its price positioning in the past few years, both at home and abroad. 
  • This has been hard but a new ¥500 chain will make it clear that Muji is shifting positioning.
  • Muji will now even compete with discount and fixed price chains across food, home and clothing and the new price format will be much better suited to markets like China.

Last Week in Event SPACE: Toshiba, Perpetual/Pendal, News Corp/Fox Corp

By David Blennerhassett


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