In today’s briefing:
- Nitori to Ramp up N+ Clothing Chain – ¥500 Billion in New Sales?
Nitori to Ramp up N+ Clothing Chain – ¥500 Billion in New Sales?
- Nitori dominates in home decor and furniture but now wants to become a top 10 fashion retailer through its N+ chain targeting older women.
- It will raise the rate of new stores to 30 a year and then to up to 100 a year as it reaches scale.
- Will it be the Uniqlo for the middle-aged? If so it could own a chunk of a segment worth an estimated ¥2.5 trillion.
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