In today’s briefing:
- PT Surya Citra Media Tbk (SCMA IJ) – On the Cusp of a Convincing Recovery
PT Surya Citra Media Tbk (SCMA IJ) – On the Cusp of a Convincing Recovery
- PT Surya Citra Media 1H2022 reflects a recovery in advertising activity but also a normalisation of costs and investment in future growth, especially in its leading Indonesian OTT business Vidio.
- The company continues to gain audience share, as it invests in new fresh content and its sporting content such as Liga 1, and the English Premier League kicks in.
- PT Surya Citra Media is a proxy for recovering advertising spending as the Indonesian economy recovers plus its digital strategy through Vidio has already been proving successful.
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