In today’s briefing:
- Bukalapak (BUKA IJ) – Thriving Within a Virtuous Circle
Bukalapak (BUKA IJ) – Thriving Within a Virtuous Circle
- Bukalapak (BUKA IJ) is one of Indonesia’s most differentiated digital economy players plus it is unusual in that it has one of the longest runways amongst peers at 15 years.
- Despite operating a marketplace model, the platform uses this to generate traffic for its other businesses including its O2O Mitra Bukalapak business and its growing online speciality store business.
- Bukalapak (BUKA IJ) also has strong ESG credentials, the most obvious of which is in the empowerment of MSMEs through its Mitra business. It is also making headway toward profitability.
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