Daily BriefsECM

Daily Brief ECM: Why Is SHEIN Getting Into Bed with Forever 21? | Plus and more

In today’s briefing:

  • Why Is SHEIN Getting Into Bed with Forever 21? | Plus, More Legal and Political Challenges in US


Why Is SHEIN Getting Into Bed with Forever 21? | Plus, More Legal and Political Challenges in US

By Daniel Hellberg

  • In this insight we analyze the drivers of a new relationship between SHEIN and Forever 21
  • We think SHEIN agreed to the deal in part to become more “mainstream” in the US
  • We also believe SHEIN takes seriously the legal and political risks it faces ahead of US IPO

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