In today’s briefing:
- Why Is SHEIN Getting Into Bed with Forever 21? | Plus, More Legal and Political Challenges in US
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Why Is SHEIN Getting Into Bed with Forever 21? | Plus, More Legal and Political Challenges in US
- In this insight we analyze the drivers of a new relationship between SHEIN and Forever 21
- We think SHEIN agreed to the deal in part to become more “mainstream” in the US
- We also believe SHEIN takes seriously the legal and political risks it faces ahead of US IPO