Daily BriefsECM

Daily Brief ECM: Calendar Effects Trading Strategy: Combining TOY and Santa Rally Effects for Enhanced Returns and more

In today’s briefing:

  • Calendar Effects Trading Strategy: Combining TOY and Santa Rally Effects for Enhanced Returns


Calendar Effects Trading Strategy: Combining TOY and Santa Rally Effects for Enhanced Returns

By William Mann

  • Calendar effects in equity markets have persisted despite widespread knowledge of their existence. 
  • Combine the Turn-of-Year (TOY) effect with the Santa Rally phenomenon systematically 
  • The trading approach historically generates 1.4-2.0% returns over a 7-day period, with a win rate of 75% since 2000.

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