In today’s briefing:
- The Crypto Bowl is Dead. Long Live the NFT Bowl.
The Crypto Bowl is Dead. Long Live the NFT Bowl.
- Last year, Coinbase had marketers purring when they spent their 30 second allocated slot during the Super Bowl with a simple floating QR code which redirected a reported 60 million people to their platform.
- That’s pretty good cost-per-click and marketers worldwide were pointing to it as an incredibly simple but effective campaign.
- This year, unsurprisingly, we saw very few crypto ads during the Super Bowl. The market is down and crypto companies are protecting runway.
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